From 5,600 to 111,000+ followers
How Dr. Otto Placik built one of the most influential plastic-surgery accounts on Instagram through education, consistency, and the @plasticsurgery network.
Dr. Otto Placik
@DrPlacik
Chicago, IL
America's Top Plastic Surgeons
Recognized for excellence in patient care and surgical outcomes
The results, in three seconds
Instagram Followers
Monthly Reach
Monthly Consultation Inquiries
Time Working Together
Dr. Otto Placik
Dr. Otto Placik is a Chicago-based, board-certified plastic surgeon known for natural-result rhinoplasty, deep plane facelift, and breast surgery. He has built one of the most-followed surgeon accounts on Instagram by pairing surgical excellence with a clear-eyed, education-first content strategy.
What we built the audience around
We built the content engine around the procedures Dr. Placik wanted to grow. Every campaign was tuned to attract the right patients — informed, intent-driven, and ready for a real consultation.
The content engine
The system is simple on the surface: one polished educational reel per week, two case breakdowns per month, and consistent network collaborations. Under the hood it's editorial process — scripting, surgeon review, captioning, and analytics every step of the way.
Educational videos
Plainspoken explainers on technique, recovery, and what patients can realistically expect.
Case breakdowns
Before-and-after walkthroughs annotated by the surgeon — not flashy edits, just clarity.
Instagram collaborations
Native @plasticsurgery network collaborations multiplied reach without paid spend.
Patient-question Q&A
Weekly reply reels turning the comment section into evergreen short-form content.
The blueprint behind the numbers
Consistency
A real content calendar — not a burst of effort followed by silence. Weekly cadence trained the algorithm and the audience.
Authority positioning
Every post reinforced surgical credentials and judgment. No gimmicks, no chasing trends that didn't fit the practice.
Collaboration strategy
The @plasticsurgery network gave Dr. Placik instant access to the largest pre-qualified audience of surgical consumers on Instagram.
Patient-education focus
Educating the audience first built trust. The bookings followed because patients arrived informed and ready.
Hippo took the guesswork out of social. They handle the strategy, the production, and the analytics — I review and approve. My consultations are higher quality than they have ever been.
The signals that prove it's working
+1,840%
Follower Growth
+780%
Engagement (Saves & Comments)
+1,400%
Monthly Inquiry Volume
180+
Monthly Consultations
“I found Dr. Placik through his Instagram. His videos answered every question I had before I even called the office.”
— Verified patient review
What it looks like in the wild
Analytics snapshot
Instagram Insights reach and engagement trend across 24 months.
Top-performing reel
Rhinoplasty technique explainer — 2.4M views, 41K saves.
@plasticsurgery collaboration
Network collab post that drove +18K followers in one weekend.
Want results like this?
We work with a small number of surgeons each year. If your practice is ready to grow, apply to be featured in the @plasticsurgery network.