One page per procedure. Built to convert and to be cited.
Generic practice websites lose to procedural websites — every time. Patients search procedure by procedure, AI engines cite procedure by procedure, and your conversion data should be tracked procedure by procedure too.
Why procedural websites win
Patients search by procedure
“Deep plane facelift Chicago” — not “plastic surgeon.” A page that exactly matches the query wins Google, every time.
AI engines cite specific pages
ChatGPT and Perplexity quote specific URLs that answer specific questions. Procedural pages get cited; bloated practice homepages get skipped.
Procedure-level analytics
When you know which procedure pages convert, you know where to invest in content, ads, and surgical scheduling capacity.
Patient-education built in
Each procedure page answers the real patient questions — recovery, risk, candidacy, cost — exactly where they are looking for it.
Procedural websites are how you show up in ChatGPT, Perplexity, and Google AI Overviews
AI search engines do not summarize your homepage. They retrieve specific paragraphs from specific pages that directly answer a user's question. If your “deep plane facelift” answer lives buried six scrolls down on a generic practice page, it loses. If it lives on its own URL with clear structure, real clinical content, and proper schema, it gets cited — and the patient lands on a page built to book them.
What a Hippo procedural website includes
A page per procedure
Every procedure you perform gets its own URL with surgeon-reviewed content, candidacy, recovery, FAQ, and CTA.
Conversion engineering
Phone-tracked, form-tracked, and Calendly-tracked CTAs on every page. We know which procedures pull which patients.
AI SEO from day one
Schema, internal linking, content depth, and citations — engineered so AI engines can retrieve and cite your work.
Ready for a procedural website?
See the portfolio, then talk to us about what your practice needs.